Thailand Convention and Exhibitions Bureau (TCEB) introduced its 2017 global communication campaign “Thailand CONNECT Your Vibrant Journey to Business Success” to international MICE delegates and press members at the recent IT&CM Asia and CTW Asia-Pacific 2016.
The 2017 brand communication campaign followed the footstep of last year’s “Thailand CONNECT… Our Heart Your World”. The concept of “Thailand CONNECT Your Vibrant Journey to Business Success” is aimed to further strengthen the recognition among the international business community that Thailand is a premier MICE destination at the HEART of ASEAN and a leading MICE destination of the world with the quality of destinations, venues, facilities and professional services on par with international standard.
Ms. Parichat Svetasreni, Director of Marketing and Corporate Image of TCEB revealed that, “The strategic direction to promote Thailand’s MICE industry is in response to the government policy of reinforcing international image in Thailand especially boosting the vibrancy of the country’s MICE industry. Business events travellers will find many destinations in Thailand with its own distinct charisma and characteristics. Each destination is embraced with its exciting allure, myriad business opportunities with government support, accommodation and infrastructure of the highest standards, and experienced, adaptable event professionals, and spontaneous Thai hospitality”.
“Thailand CONNECT Your Vibrant Journey to Business Success” continues to build on the strong legacy of the three fundamental pillars of Thailand’s MICE industry including (1) Destinations (2) Business and (3) People, by showcasing the best of all three elements.
The three key pillars of Thailand’s MICE industry include:
1. DESTINATIONS OF THAILAND. Exploring vibrant destinations embraced with vivid inspirations, highlighting three key attributes, which include:
2. BUSINESS IN THAILAND. Embarking on the resourceful Thailand with vital business collaborations for worldwide opportunities, highlighting three key attributes, which include:
3. PEOPLE OF THAILAND. Engaging passionate professionals with a touch of Thai vibrancy. Thailand’s MICE professionals are more than ready to service the needs of any business events and make any business journey a vibrant journey, highlighting three key attributes, which include:
In 2017 Thailand expects to welcome a total of 1,109,000 business events travellers, an increase from 1,060,000 in 2016 and earning the Thai economy a total of 101 billion baht (US$ 2,900 million), or up from 92 billion baht (US$ 2,600 million) in 2016. In 2017, Thailand continues to successfully attract major business events to the country such as the 10th International Petroleum Technology Conference with 2,500 delegates; the 10th International Convention of Asia Scholars (ICAS) with 2,000 delegates; VIV Asia 2017 with 30,000 delegates; Bangkok Entertainment Week 2017 with 700,000 participants and many more.
The exhibition floor and full-fledged education programme at IT&CMA and CTW Asia-Pacific 2016 kicked off on 27 September 2016. This year, more than ever before, 18 National Tourism Organisations (NTOs), Convention Visitor Bureaus (CVBs), corporates, and various organisations have snapped up close to 30 captive engagement sessions. The exclusively-branded platforms that include media briefings, destination presentations, and social networking functions, allow hosts and sponsors to effectively introduce their brands and destinations to their target delegate profiles.
IT&CMA and CTW Asia-Pacific’s results-proven, integrated marketing approach has stimulated brands to invest beyond individual business appointments. The invaluable exposure that exposes buyers and media to new or updated product solutions that they might not have otherwise considered, make these tailored outreach platforms a worthwhile investment.
Ralf Ostendorf, Visit Berlin’s Director of Market Management for Asia, Australia, and Middle East explained the motivation behind their hosted luncheon for 32 Asia-based buyers. “We were interested in finding a different way to further strengthen our network in Asia, so we decided to return as an exhibitor and come in as a first-time sponsor. The added value and targeted engagement from pre-selecting the buyers we wanted really gave us the opportunity to present our destination and show our buyers what Berlin has to offer. This gave us the exact audience we were seeking.”
The return of previous year’s sponsors is also testimony to the efficacy of such platforms in achieving the necessary preliminary awareness that precedes procurement interest. It further supports the business generation front by raising potential future conversions.
HRS’ Ewa Cyman, Regional Sales Manager (Hotels), Asia-Pacific, said, “Our previous years as CTW Asia-Pacific coffee break sponsors have been very beneficial as it enabled us to foster a closer relationship with our buyers on a more casual, open level. Leveraging on the various events and sponsorship spaces gave us the opportunity to share our value propositions and end-to-end solutions with our corporate clients.”
Other engagement session headliners include Busan, Chiang Mai, Dubai, Fukuoka, India, Malaysia, Monaco, Philippines, Taiwan, Thailand, Airbnb, Carey International, JW Marriott, Oakwood Worldwide®, Royal Caribbean International, Worldwide Cruise Associates & Celebrity Cruise Lines.
The Thailand Convention and Exhibition Bureau or TCEB organises the ASEAN Conference on MICE in Collaboration with UNWTO to enable a dialogue aimed at leveraging knowledge and policy exchange, and driving regional ties towards the mutually beneficial goal of accommodating MICE travellers from around the globe. The bureau is also committed to the 10-Year ASEAN Tourism Strategy (2016-2025) as a framework to enable sustainable growth, and empower Thailand's position as a high quality MICE destination.
Mr Nopparat Maythaveekulchai, President of TCEB said that, "Promotion of the Thai MICE industry in line with the 20-Year National Strategic Plan (2017-2036) prioritises collaboration among ASEAN member countries and world-leading organisations. Since 2015, TCEB has become as affiliate member of the World Tourism Organisation (UNWTO) to establish connections and be part of a global network, stimulating support for the MICE sector. For the first time in Thailand, the ASEAN Conference on MICE in Collaboration with UNWTO is being held as part of the ASEAN strategy to provide a platform to help raise awareness and showcase the important role the MICE industry plays in the region among ASEAN leaders. The inaugural conference will also provide opportunities for exchange of knowledge and experience, bridging connections and collaboration in ASEAN, especially to improve the quality and standard of infrastructure and facilities to accommodate the needs of MICE travellers from around the globe, right here in Southeast Asia. Additionally, the activity, which will draw more than 270 delegates from public and private organisations as well as MICE operators from across the region, will help promote Thailand as a high quality MICE destination in ASEAN."
Ms Wiparat Tharateerapab, Director of Government and Corporate Affairs, TCEB, revealed that the vision for The 10-Year ASEAN Tourism Strategy (2016-2025) is “By 2025, ASEAN will be a quality tourism & MICE destination offering a unique, diverse ASEAN experience, and will be committed to responsible, sustainable, inclusive and balanced tourism development, so as to contribute significantly to the socioeconomic well-being of ASEAN people.” To work towards the vision, TCEB has equipped the Thai MICE industry with preparedness in two directions:
1. To Enhance The Competitiveness of ASEAN As A Single MICE Destination by 1) Intensify Promotion And Marketing; 2) Diversify Tourism Products; 3) Attract MICE Investments; 4) Raise Capacity and Capability of Tourism Human Capital; 5) Implement and Expand ASEAN MICE Standards for Facilities, Services And Destinations; 6) Implement and Expand Connectivity and Destination Infrastructure; and 7) Enhance Travel Facilitation
2. To Ensure That ASEAN Tourism Is Sustainable And Inclusive such as 1) Upgrade Local Communities and Public-Private Sector Participation in the Tourism Value Chain; 2) Ensure Safety and Security, Prioritize Protection and Management of Heritage Sites; and 3) Increase Responsiveness to Environmental Protection and Climate Change.
For the first time in Thailand, the ASEAN Conference on MICE in Collaboration with UNWTO is held as part of the ASEAN strategy to provide a platform to help raise awareness and showcase the important role the MICE industry plays in the region among ASEAN leaders. The inaugural conference will also provide opportunities for exchange of knowledge and experience, bridging connections and collaboration in ASEAN, especially to improve the quality and standard of infrastructure and facilities to accommodate the needs of MICE travellers from around the globe, right here in Southeast Asia. Additionally, the activity, which will draw more than 270 delegates from public and private organisations as well as MICE operators from across the region, will help promote Thailand as a high quality MICE destination in ASEAN.
"To drive the MICE sector, TCEB can be beneficial to the ASEAN Strategy's regional direction of helping identify policy, targets, and strategic directions in line with regional dynamism. Previously, Thailand has worked closely with the ASEAN MICE Working Group in a wide variety of ways, but our proudest moment as a nation was at the 43rd Meeting of ASEAN Tourism Ministers in Manila, the Philippines, where the ASEAN MICE Venue Standard, was included as part of the 10-Year ASEAN Tourism Strategy, and Thailand was appointed to help drive the standardisation. The ASEAN MICE Venue Standard was developed out of the Thailand MICE Venue Standard, which was the world's first standard dedicated to MICE venues. Moreover, we are looking forward to collaborating to move ASEAN MICE forward, ranging from marketing and promotions, to product and service development, to capability building among MICE professionals. ASEAN member countries have to work together to achieve our mutual goals in each of these areas," Mr Nopparat concluded.
As host of the World Tourism Day in Thailand on 27-28 September 2016, TCEB cordially invited a top executive from the UNWTO, Mr Xu Jing, Regional Director for Asia and the Pacific to provide opening remarks, which underlined that the meetings industry in the last several decades helped speed up growth of the global tourism sector effectively, while stimulating the world economy through job creation, revenue generation, and investments. Moreover, the meetings industry also helped encourage travel all year round, as well as foster opportunities for professional networking and knowledge exchange.
Reflecting the fast-growing facets of the MICE industry in this region, Mr Xu Jing also disclosed that by 2018, ASEAN will be able to welcome more than 12 million MICE visitors, out of a total of 119 million travellers from around the globe. The ASEAN Conference also served as a platform to help enable a dialogue aimed at leveraging knowledge and policy exchange, and driving growth within the region. Additionally, the UNWTO also plans to release the second edition of the Asia-Pacific MICE Industry Report in the near future.
The ASEAN Conference on MICE in Collaboration with UNWTO is scheduled for 28 September 2016, with key attendants including Mr Xu Jing, Regional Director for Asia and the Pacific, UNWTO, and Mr Igor Stefanovic, representative from UNWTO, who will be presenting a special session on the Role of Accessibility towards Competitive Advantage on MICE. Panel discussions with well-respected speakers from Thailand and around the world will also be held, including Dr Porametee Vimolsiri, Secretary-General of the Office of the National
The first Australian Event Awards to be held on the Sunshine Coast kicked off with a bang on Wednesday evening, setting the stage for a night of celebration as over 300 people from across the country gathered to recognise the best events in Australia and achievements by Australians in the worldwide events industry.
Amongst this year's winners was a balance of Event Awards veterans and first time finalists. Byron Bay Bluesfest, Margaret River Gourmet Escape, Mumbrella360 and Santos Tour Down Under all took home gongs to add to their collections, for Best Regional Event, Visit Sunshine Coast Best Tourism Event, CIM Magazine Best Meeting or Conference and Best Sporting Event respectively.
Meanwhile, Shane International Events & Entertainment were thrilled to win Best Achievement in Entertainment with their first entry into the Awards for their work on The Magical Gift of Mother Earth at the 2015 Royal Adelaide Show, and DG Global made a stunning Event Awards debut, taking home both Event Producer of the Year and Event Management Company of the Year.
The Australian Event Awards recognise the best of the national events industry, regardless of event size, audience or purpose. 23 categories were presented at this year’s ceremony, awarding the best events and achievements between 1 July 2015 and 30 June 2016.
The Awards will be held on the Sunshine Coast again in 2017 and 2018 after Visit Sunshine Coast and Sunshine Coast Council won a nationwide bidding process in early 2016 to bring the Awards to the coast. 2016 marks the first time the Awards have been held in a regional area since they were founded in 2009.
Visit the website for full list of Winners and Finalists by category.
The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB is organising the ‘Convention Day’, in a new format for the first time to honour Thai associations winning bids for international conventions in 2017, and to stimulate more bids by Thai organisations. The bureau’s 2017 strategic plan also unveiled to promote the conventions sector, in line with the Government's Thailand 4.0 strategies, by collaborating with professional associations to bid for major events focusing on five key industries.
Mr Nopparat Maythaveekulchai, President of TCEB disclosed that as a growth driver of Thailand's MICE industry, the conventions sector generates significant economic impact for Thai society. Based on results of an economic impact study in 2015, the Thai MICE industry helped circulate total expenditure in the country's economic system of 220 billion baht, while generating more than 164,000 jobs, and benefiting industry networking, as well as brand and capabilities building. In the conventions sector specifically, more than 66.426 billion baht was spent at conventions in Thailand, generating tax revenue of 2.9 billion baht, and more than 46,000 jobs were created.
“From October 2015 until now, Thailand has won bids for 16 conventions, with more than 12,000 international delegates, and targeting revenue generation of more than 1 billion baht. As a government agency tasked to promote the Thai MICE industry, TCEB has provided support for 90 conventions and association meetings, with more than 44,000 international delegates, contributing 3.8 billion baht revenue to the Thai economy. Key highlight events included Asian Utility Week 2016 - a large scale technology conference designed specifically for energy services, which attracted more than 1,000 international delegates, and the Pig, Poultry and Dairy Focus Asia 2016 - a food industry conference, held to develop knowledge on breeding and management of pig, poultry, and dairy livestock, with more than 500 international visitors from Africa, Australia, Asia, and speakers from Europe and the US.”
Ms Vichaya Soonthornsaratoon, Director of the Conventions Department, TCEB revealed that the
Convention Day is being held in a new format this year to showcase the achievements of 16 prestigious Thai associations and organizations, who bid against other countries for international conferences, and received TCEB's support. The winning bids during the 2016 fiscal year will receive honorary pins at the Convention Day - The Essence of Fame, which will be held on 19 September 2016, 17.00 - 20.30 hrs. at the Thewarat Sapharom Hall, Phayathai Palace. Deputy Prime Minister General Thanasak Patimaprakorn will preside over the event and present the pins to winning associations and organizations who will host medical, veterinary, animal science, education, music, logistics, and tourism conferences.
Additionally, the Convention Day will also highlight a Hall of Fame, exhibiting detailed information of the 16 winning bids, and a special keynote "Inspiration for Thai Future" by Mr Montian Boontan, Vice President of
the Blind Association Thailand, and the United Nations Convention on the Rights of Persons with Disabilities
"The Convention Day will help raise awareness for bids among professional associations and organizations in
Thailand, as a contributor to Thai society. From capabilities building and knowledge sharing, to industry
networking and revenue generation, the conventions sector also plays a vital role in helping position
Thailand as a premiere conventions destination in Asia, and inspires other associations to bid for associations meetings, conferences, and conventions in the future."
Regarding the bureau’s strategic plan to promote the conventions sector, Ms Vichaya said that, "TCEB's
conventions promotion development plan for the 2017 fiscal year is in line with the Government's Thailand 4.0 economic model, which aims to develop Thailand into a value-based economy, and high income country driven by creativity and innovations. As one of the key focuses in the Thailand 4.0 scheme, the conventions sector will serve as a professional exchange platform that delegates can leverage to further develop innovative products and services, as well as bridge connections that will help reshape future collaboration in Thai society."
Focusing on market development and bid support to drive Thailand's leadership position as a premiere
conventions destination in Asia, TCEB is set to encourage and provide support for professional associations to bid for major conferences, conventions, and associations meetings to be hosted in Thailand, as well as increase the number of events and international delegates. In 2017, the bureau will also emphasize more major conferences and conventions especially in the five focus industries, including 1) health and wellness 2) energy; 3) food and agribusiness; 4) infrastructure and logistics; and 5) automotive and electronics, in line with the government direction. TCEB will work closely with Thai professional associations, and develop market opportunities with international associations and conventions sector counterparts.
Additionally, the 'Convene in Paradise' promotional campaign to support conventions in Thailand, introduced for the 2016 - 2017 fiscal years, provides subsidies for major conventions that meet the following criteria;
"To further develop the sector, TCEB has also put in place a plan to uplift knowledge and know-how about bids and association management among Thai professional associations by collaborating with international convention associations in Europe and the US to provide training for Thai professional associations, equipping them with capabilities to bid for more conventions to be hosted in Thailand," Ms Vichaya added.
“In 2017 Thailand expects to welcome 1,109,000 international MICE visitors, generating revenue of 101 billion baht. 315,000 visitors are anticipated to join conventions in Thailand, contributing more than 30 billion baht revenue to the Thai economy. Key activity highlights next year include The 10th International Convention of Asia Scholars, from 20-23 July 2017, with 2,000 international delegates travelling to Chiang Mai to join the exciting event," Mr Nopparat concluded.
Following a tough two and half weeks of competition between the 28 nominated events and thousands of votes, the top four Finalists in Australia’s Favourite Event have been announced, pointing to the success of regional Australian events, with three of the four finalists held in regional areas.
The finalists are:
Be The Light for the Wild, Centenary Light Walk at Taronga Zoo, Vivid Sydney 2016 is an after-hours light walk event at Taronga Zoo as part of Vivid Sydney. The event highlighted the zoo's conservation message and pledge to save ten key endangered species and their habitats over the next ten years, including the platypus, the bilby, the Sumatran tiger and the Asian elephant.
Birdsville Big Red Bash is the most remote music festival in the world, held 35 km west of Birdsville, a small town of approximately 100 people, which itself is 1,500km from Brisbane, the nearest capital city. The 2015 Birdsville Big Red Bash saw much-loved Australian artists like Jimmy Barnes and The MyClymonts playing to thousands of festival goers against a backdrop of the biggest sand dune in the Simpson Desert.
The iconic Deni Ute Muster celebrates the uniqueness of country Australia, combining many of Australia's most distinctive rural pastimes, including national and international country music stars, vehicle displays (including utes of course), camping and family entertainment.
The Gibb Challenge is an annual socially competitive team relay mountain bike event which raises awareness and funds for charity. It is an extraordinary outback cycling adventure which takes place over five days along the Gibb River Road in Western Australia from the port town of Derby all the way to the Ord Valley Muster in Kununurra. In 2016, the Gibb Challenge raised more than $460,000 for Sirens of Silence.
The 28 original nominees for Australia’s Favourite Event were chosen by the judges of the Australian Event Awards – all public event Finalists from the ten Best Event categories became nominees for Australia’s Favourite Event.
Voting for the four finalists continues at www.eventawards.com.au until 9pm on September 21, the night of the Australian Event Awards Ceremony, with the winner announced as the last award of the evening.
The Australian Event Awards will be held on the Sunshine Coast in Queensland on 21 September and will be followed by the Australian Event Symposium on 22 and 23 September.
The annual ITE Hong Kong, which has separate days for trade and public visitors, covers comprehensively affluent travelers from Asia’s leading source markets. Combining the leisure focused 31st ITE and the 12th ITE MICE, the next edition of ITE Hong Kong 2017 will be held from June 15 to 18 at Halls 1A to 1E of the Hong Kong Convention & Exhibition Centre.
ITE Hong Kong draws over 12000 visitors in the two trade days which require registration. Among them, 74% come from Hong Kong and 17% from mainland China; while 54% from travel agents and over 2000 visitors from MICE and corporations.
Survey reveals that MICE / Corporate visitors of ITE Hong Kong interest in outbound as 82% are looking for information on destinations! In fact, 54% interest in incentive trips, 42% and 36% respectively in overseas meeting and event, and Visitors welcome the combination of leisure with MICE, which offers more choices!
China (mainland) and Hong Kong, by international tourism expenditure in 2015, ranked respectively Asia’s largest and third largest source market! With a population of only 7.3 million, Hong Kong obviously has a very high per capita spending on international travel and FIT dominates its outbound.
A pioneer in Asia, ITE Hong Kong attracts more affluent travelers including FIT, and the travel trade serving them through featuring and promoting theme travel such as Cruise Holiday, Overseas Wedding, and Sport & eco-tourism etc.
Some 84% of the 87000 public visitors prefer traveling in FIT / private tour! They are frequent travelers, as in past year 44% had 3 to 5 holidays, another 10% had 6 or more holidays and 42% been to Europe for holiday.
Further, over 100 travel seminars were held in the public days, as many visitors are looking for travel ideas or details for planning holiday. These seminars are often well attended with popular ones drawing over 200 audiences! These reflect well on visitor quality!
While FIT and seasoned travelers often make their own choices on destination and route, in booking, 38% of the public visitors will also use traditional travel agents, 47% online travel agents while 62% book directly with suppliers like airlines.
Thus, ITE Hong Kong gathers under one roof tenths of thousand quality visitors from the regional travel trade, MICE and Corporate visitors and affluent FIT! As a result, exhibitors can build or renew contacts, promote and conduct channel sale in its trade days and retail sale in the public days. In fact, the organizer TKS offers B2B and B2C programs to exhibitors which include both free and optional services.
ITE Hong Kong is supported by China National Tourism Administration, Hong Kong Tourism Board, Travel Industry Council of Hong Kong, Macao Government Tourism Office, travel trade and MICE associations in the region etc.
Finalists for the Australian Event Awards have been announced, once again bringing focus to the diversity and reach of Australia’s events industry.
The Australian Event Awards seek to bring recognition to the best events in Australia and the best achievements in the events industry by Australians around the world, regardless of event size or audience.
Sporting events featured prominently across the 10 Best Event Categories; outside of Best Sporting Event, both participant and spectator events with a sporting focus featured in four other categories. Finalists of the active variety include Nutri-Grain IronMan / Ironwoman Series 2015/2016, the 2015 International Champions Cup at the MCG, The Adelaide Commonwealth Bank Day-Night Test, The Gibb Challenge, Melbourne Reclink Community Cup, 7 Sunshine Coast Marathon and Community Run Festival, Water Polo by the Sea, and the Santos Tour Down Under 2016. A number of sporting venues also made the cut, including Etihad Stadium, SCG Events and Sydney Showground.
Regional Australia received a serious nod with events held in regional destinations in abundance: Byron Bay Bluesfest, Margaret River Gourmet Escape, Youngcare Simpson Desert Challenge 2016, the Gold Coast International Marine Expo, Deni Ute Muster, Birdsville Big Red Bash, Blues on Broadbeach and – rather appropriately – the NSW Regional Events Conference were all amongst the 2016 Finalists.
A number of councils also made the Finalists, including the City of Parramatta for Parramatta Lanes 2015, the City of Stirling for Summerset Arts Festival 2016 and the Sunshine Coast Council, with Visit Sunshine Coast, for their work on The World Is Coming Campaign.
In the Achievement Categories, other work to make the cut included Imagination’s work on the Spirit of the Anzac Centenary Experience, Kat & Co for their work on the Emirates Marquee at the Melbourne Cup, Shane International Events and Entertainment for their work on The Magical Gift of Mother Earth at the 2015 Royal Adelaide Show, The Star Sydney for their work on Holden State of Origin Game one, Red Thread Solutions for their work on LEGO Ninjago: The Realm of Shadows, Daniel Morcombe Foundation for their work on Day for Daniel 2015, Zadro for their work on Hotel Career Expo 2016, A.P.E for their work on the A&P Superband and Backdrops Fantastic Australia for their work on Connect Conference 2015.
Light installations proved ever innovative with Ample Projects and The Electric Canvas both selected for their work on Vivid 2016 along with Artists in Motion for their work on Hong Kong Pulse 3D Light Show Winterfest 2015.
Organisations amongst the Achievement Finalists included EVENTelec, Botanic Gardens Restaurant Adelaide, Luna Park Sydney Venues, William Angliss Institute and Holmesglen Institute.
Meanwhile, competition will remain fierce for individuals and organisations vying for wins in the event management categories with the Young Achiever, Event Producer of the Year and Event Management Company of the Year yielding Finalists for Sold Out National Event Management, Kat & Co, King Performance Events, Merlin Entertainments, HUMM, SORTED. Projects, Events and Sponsorship, the Gold Coast International Marine Expo, Event Mafia, Event Planet, and DG Global.
A number of State and Territory Finalists have also been released, including the Victorian Dance Festival, Campbelltown Moonlight Markets and the Riviera Festival of Boating.
“Finalists this year continue to show how the Awards really do highlight not only the diversity of Australian events, but the possibilities of our unique landscape and how events promote and celebrate so many important causes and other industries,” said Craig Hassall AM, co-chair of the Independent Industry Judging Panel.
Winners of the 23 categories in the Australian Event Awards as well as all the State and Territory winners will be announced at the Novotel Twin Waters Resort on the Sunshine Coast on 21 September.
The Awards will be followed by the Australian Event Symposium on the 22 and 23 September. The Symposium will deliver a program like no other, bringing together eight creative directors from some of Australia’s most significant events, including Vivid Sydney, White Night Melbourne, Ten Days on the Island, Woodford Folk Festival, the Australian Open and Santos Tour Down Under. The conference will also feature a number of social events, a Sponsorship Master Class and 18 skills-based sessions, exploring topics such as event security, crowd safety, volunteer management, social media marketing and brand building through events.
A full list of Finalists can be found at www.eventawards.com.au
Singapore, 5 September 2016 – HRS Global Hotel Solutions, the largest hotel content provider in the world, will be hosting a networking coffee break as part of their sponsorship at this year’s Corporate Travel World (CTW) Asia-Pacific 2016. HRS will also represent as a forum panellist discussing game-changing accommodation trends in the corporate space and the impact of sharing economies on business travellers.
(Ms) Kimi Jiang, Vice President of Asia Pacific for HRS, “Our continued participation stems largely from being able to reach the right target audience. CTW Asia-Pacific has allowed us to connect with key decision-makers and thought leaders from fast emerging markets, facilitating the opening of our first office in India in Q1 of 2016.”
Returning for their second year, HRS is all set to further strengthen their position in business travel markets as an expert in hotel solutions for the corporate segment. Their panel discussion will touch on the pros and cons of sharing economies and managed versus unmanaged travel; a highlight at the forum with the recent consolidation of major hotel brands that made for a busy 2015.
One might argue that managed travel is all the more so valid in helping corporations budget their controllable expenses. More than ever, the relationships and networks that HRS possesses in the business travel ecosystem will be vital in helping businesses leverage on preferred vendors, maintain quality control, and negotiate upfront savings.
Added Jiang, “Sharing economies may provide an alternative in accommodation choices especially for leisure. This may be good for families on tour where they do not require booking of too many hotel rooms. In the corporate space, however, sharing economies still pose challenges. Corporate travellers have their own corporate travel programmes that may require some form of managed travel or interface, as well as compliance with company policies and duty of care obligations.”
With more than four decades of experience behind them, HRS adds more milestones to their already impressive resume of offerings. They have officially launched their sourcing services in the region and will be rolling out their MICE solutions next.
Through the program’s Intelligent Sourcing, a company’s hotel programme is analysed in detail, allowing HRS to bundle, renegotiate, and even propose alternative hotels/ solutions so that clients get the best value and up to 9% in savings. Moreover, the service is free-of-charge for corporate clients.
HRS is confident that their expertise as a hotel solutions provider for the corporate segment will continue to help corporate clients find the right end-to-end solutions to meet their demands and cater to their needs; as evident from their footprint in all of the top business travel markets and their continued sponsorship at this year’s event.
In turn, CTW Asia-Pacific is eager to foster even greater growth opportunities amongst corporate travel professionals and leading industry suppliers with a strong conference programme and hosted activities. The event’s stellar track-record of bringing in top notch presenters and quality corporate travel players for close to 20 years has been instrumental in allowing only the best buyers and sellers share their knowledge exclusively, promote their expertise, and reach out to their desired profiles.
Held in conjunction with Incentive Travel & Conventions, Meetings Asia (IT&CMA) from 27-29 September 2016, CTW will bring together close to 2000 delegates from across various industries and intermediaries, supplier profiles, corporate travel managers, media, and trade visitors.